Good Dogs.
A Simpler Time.
T-shirts for people who remember when dogs had jobs, not Instagram accounts.
Less Strollers.
More Sticks.
The first three
The Collection
Dogs Used to Have Jobs
Some retrieved ducks. Some watched the farm. Some guarded the house. Some rode shotgun and considered that employment.
Dog Owner
You love him. You buy him good food. You worry when he’s sick. You miss him when he’s gone. He’s still your dog.
Fur Baby?
He has four legs, an alarming interest in whatever fell behind the grill, and absolutely no plans for college.
Our story
Dogs Didn’t Change. We Did.
There was a time when a dog could spend the day in the woods, ride home in the back of a pickup, sleep beside the wood stove and still be one of the most loved members of the household.
Nobody needed to call him a fur baby.
We aren’t making fun of dogs. We’re making fun of what humans have done to dog ownership.
Read Our StoryThey loved their dogs enormously. They just didn’t organize their identity around owning one.
How it’s made
The Shirts You Reach For
We want these to become the shirts you reach for, not disposable joke tees. That means choosing the garment for fit, feel and durability first, then choosing the production method that makes the artwork look right and stay right.
Specific materials, blanks and production details will be published only after we have sampled and approved them.
How it’s made